Epoxy Resin
How to Find the Best Epoxy Resin Floor Courses
How to start looking for resin courses near me You’re on a mission to find the best epoxy resin flooring
What Epoxy Flooring Installers Hear All the Time
If you’re an epoxy flooring installer, we bet you’ve heard it all from customers who are looking for the lowest prices: “Another guy said he can do it for half the price.” “I saw an epoxy resin floor kit online for £300.” “Isn’t epoxy basically just paint?”
Sound familiar? These are all great (if annoying) examples of what customers say to try to drill down prices for epoxy resin floor installation.
Unfortunately, price shopping clients will always exist, but how you handle them can be the difference between winning the right jobs and wasting time on the wrong ones.
Here, we guide you through:
- How to handle tricky clients
- How to explain the value in working with high-quality epoxy flooring contractors (like you!)
- How to influence clients to make the right decisions
- How to recognise the clients who will waste your time
Why do clients price compare epoxy flooring?
Many clients genuinely believe epoxy flooring is a simple roll-on product. So, often the biggest problem isn’t price, it’s perception.
Epoxy flooring through the client’s eyes
To help you overcome the issue of uninformed perception, it helps to put yourself in the client’s shoes for a moment.
- Clients often see only the finished, shiny floor, not the work that goes into it.
- DIY resin kits and flashy marketing blur the line between paint and professional systems.
- Low-quality resin flooring installers reinforce the idea that epoxy is a quick, cheap product, depressing the value of the whole industry.
- Critical steps like grinding, moisture testing, system selection, and curing conditions are invisible.
- Epoxy resin flooring training, experience, and process don’t show up in photos; only the surface does.
- When everything looks the same on the surface, price becomes the easiest comparison.
A knowledge gap, not a personal attack
It’s easy to feel defensive when clients question rates for epoxy flooring installation. If this happens, remember the following:
- Price-focused clients aren’t questioning your skill or professionalism.
- Clients mostly don’t understand the difference between a true epoxy floor system and a short-term coating.
- Clients are comparing outcomes without understanding the inputs.
- Defensiveness creates friction; instead, calm, confident education builds trust and resets expectations.
How to explain epoxy resin flooring price without getting technical
While you don’t want to baffle your clients with too much technical detail, you do want them to understand that epoxy flooring isn’t just floor paint, and why high-quality epoxy flooring shouldn’t be cheap!
Consider your marketing materials and how you can outline important information before even speaking to a client. You don’t need to itemise every detail and product. Keep it simple by breaking down what your price covers into four categories.
- Surface preparation
- Substrate evaluation and moisture control
- Commercial-grade materials
- Skilled labour and warranty
Depending on your marketing, you can have web pages or printed materials that go into more detail about these categories, should the client wish to read more.
Stop selling epoxy, start selling results
Here’s the truth – most clients shopping for epoxy resin flooring don’t care about mil thickness, content ratios, or resin chemistry. Clients buy into outcomes, not epoxy coating specs.
What they do care about is:
- How long will the floor last? With a large investment, clients do not want to have to fork out for a replacement or major repair work within a short time frame.
- How soon can they use the space after installation? For commercial spaces, clients have to factor in downtime for their business and, therefore, potential loss of revenue.
- Safety, slip resistance, and maintenance. If the epoxy resin floor is being installed to provide improved health and safety or hygiene, this will be an important factor for the client.
Surface prep is the part clients don’t see - help them understand it
- Surface prep is where cheap epoxy floor installations fail. It’s also where low prices come from. You already know that proper grinding takes time, specialist equipment, and experience. Your clients need to understand this, too.
- Fast prep methods carry risk. Acid etching and “quick scuffing” are cheaper and faster, but they significantly increase the chance of premature resin flooring failure. Find a simple way to communicate this to clients.
- Clients need the cost reframed. A calm, positive explanation helps them see why investing in professional surface prep now prevents paying for repairs or full reinstallation later.
- Prep problems are the cause of most epoxy failures. Help your clients understand that most epoxy resin flooring malfunctions aren’t related to materials or products. They correlate to problematic or unprofessional prep. If your clients ask other epoxy floor installers about this and don’t get a professional-sounding answer, that should raise an alarm for them.
Speak the client's language
Translate technical work into plain benefits. This doesn’t mean you have to downplay your technical aptitude; you just need to explain it differently.
- Moisture testing. Instead of going into how you do this, simply say, “This prevents the floor from peeling later and saves costly repairs for you down the line.”
- Mechanical grinding. Instead of giving details of expensive machinery and techniques, say, “This ensures the coating actually bonds, it’s the foundation of the entire system and without this step, even the best coating won’t achieve a reliable bond.”
- Multi-coat systems. Getting technical about layers, ratios and sealing will probably just go over your client’s head. Instead, say, “This gives consistent thickness and durability, which means it holds up to real use, not just a good-looking finish. No weak spots that show up after a year or two.”
When clients understand why the work matters in a way that means something relatable, price starts to make sense.
Epoxy flooring price in relation to performance
Do your clients understand what happens when an epoxy floor fails? Do they understand that cheaper is indicative of shortcuts that will lead to more expensive fixes? Educating them about this is one of the keys to them benchmarking you as a reliable and professional option.
Stick to simple, relatable information
Let your clients know that premature deterioration of epoxy flooring is rarely a simple fix, and they will be looking at:
- Peeling and delamination – visible breakdown that signals deeper bonding issues
- Moisture-related blistering – unsightly and prone to erosion
- Full removal instead of recoating – higher cost, more disruption, and no shortcuts
- Business downtime or lost use of space – missed revenue and operational disruption
Suddenly, the “cheap” floor from a competitor doesn’t look so cheap anymore. This is where many clients start to connect the dots, and they realise that the most expensive epoxy floor is the one that needs doing twice.
You’re not just selling an epoxy floor – you’re selling avoided defects and issues. And a huge long-term cost saving.
4 Phrases you can use with price-focused epoxy flooring clients
Have your marketing materials on point, with no nonsense, clear information to help educate your clients. When you talk in person, simple, confident statements build trust. Apologising for or over explaining for price does the opposite. Here are some handy phrases:
- “We’re not the cheapest option, and that’s intentional.” This displays confidence in your skills and product. Clients’ perceived value of any service starts with total confidence in your work.
- “This system is priced for performance, not just appearance.” You aren’t a one-trick pony, and you’re letting them know you’re concerned with durability.
- “If price is the only factor, epoxy may not be the right solution.” Bold and honest. An epoxy resin floor isn’t the right option for someone who wants something pretty but cheap. An installer who tells them they can have both is not to be trusted.
- “Our pricing includes accountability from start to finish.” Demonstrates that you won’t just hold your hands up and shun any mishaps or floor defects. Showing you’re a trustworthy tradesperson is a big win for nearly all clients.
Getting the right epoxy resin floor clients
When a client is only focused on price, it can be like fighting a losing battle. Some epoxy resin flooring contractors may fall into the trap of negotiating their prices down because they want the work.
While this is understandable, it usually involves a learning curve because the reality is, if they want to do a good job, it takes time and reliable epoxy resin supplies. It also drives down the value of the entire industry, which doesn’t help any of us.
Some clients will never move past price. Signs of this include:
- Refusing to discuss prep
- Continuously questioning your approach
- Comparing quotes line-by-line
- Ignoring lifespan and warranty
It’s okay to walk away from these clients. We can assure you, not every job is worth winning. After having a chat with them, the right clients for you will recognise the value of your work.
Xtreme Polishing Systems - reliable support for epoxy flooring contractors
At the end of the day, quality installation is about value. This means having the epoxy resin tools and nailing the skills needed to back it up. That’s exactly what Xtreme Polishing Systems UK is built around. From running an industry-leading epoxy resin flooring course to stocking premium epoxy resin supplies and accessories.
Whether you’re sharpening your skills, expanding into epoxy flooring, or sourcing professional resin supplies, the right training and products help you stand out from competitors and quote with confidence.
Explore epoxy flooring training and expert-grade supplies at Xtreme Polishing Systems UK.
